ABSTRACT
This chapter will focus on conceptualizing, designing, and testing stories.
The launch of John’s crowdfunding site was now only a few days away, and while he was confident that his idea was solid, he knew that potential funders had to understand who it would actually help. But after prototyping and rehashing ideas with his team for weeks, he was completely drained. Feeling exhausted, he went home for the evening. Waiting at the door was his bulldog, Lilly. She had likely been waiting there for him all day. “Now that’s dedication,” John thought to himself. Just maybe that was an idea he could work with, “dedicated to those …” John went for his pen.
While it’s doubtful that John will have a sudden epiphany, his idea might lead to another and then another — culminating in his pitch.
