In this chapter, interviews with journalists, anti-trafficking advocates/researchers, sex trafficking survivors and consenting sex workers in Thailand provide insight into the practices and opinions of journalists and members of the anti-trafficking community. Specifically, the interviews provide information about how anti-trafficking advocates and sex trafficking survivors view the news media and understand their role in creating and shaping coverage, and how journalists make sense of their own reporting on sex trafficking, view themselves in relation to advocates and survivors, and comprehend the impact, if any, that their reporting has had on reducing the prevalence of sex trafficking. The first theme emerged from respondents' sentiments about the relationships among the press, NGOs and the Thai government/police and how those relationships complicate news coverage of sex trafficking. A second theme emerged that focused on changes needed in future reporting on the topic.