ABSTRACT

Foodieness is framed as a universal idea, one that all schools can take-up and adopt, irrespective of their local catchment areas, the children that attend the school, the cultures and backgrounds of children's families. Foodscapes at school can include cooking clubs, food gardens, and farms, as well as learning in traditional classrooms and eating in the dining hall. The food moralities appear in schools through the intersection of obesity discourse with that of nutrition. Nutrition science assumes rational beings making food choices, and as the research on food and memory indicates, food choice is rarely a rational decision. Two policies in the last ten years serve to frame, shape, and dictate school food experience: Turning the Tables and The School Food Plan. In August 2015, The Telegraph published an article where Jamie Oliver claimed that his school meals campaign had failed.