ABSTRACT
In turning marketing into community building people have recast enterprise, from a "southern" relational perspective, into a new guise, one that constitutes the culminating enterprise effect of community activation. Grameen in Bangladesh, is a good "south-eastern" case in point, focused, effectively and transformatively, on building up self-sufficiency, widely and developmentally. Today, Grameen Bank is owned by the rural poor whom it serves. Micro-credit, the business that Grameen was primarily in, starts up the economic engine at the rear end of the train by starting up the engine in each passenger in that usually decaying and putrid carriage. Today, the Grameen Bank is much more than a bank in the conventional sense. As such, Grameen has begun with community providing the value base; thereby starting the economic engine at the rear; building up towards creating a world without poverty; at best such community building results in the proliferation of social business.
