ABSTRACT
There are two things you must do to determine which culture you are most like and how easy or di”cult it will be to transform your organization into a social business. First, determine which of the answers ( 1-5) you chose most often. For example, if you selected answer 2 three times, answer 1 one time, and answer 4 one time, then you are most like profile 2 (see profiles below). Next, add up all of the answers you chose and divide by 5 (e.g., 2+2+2+1+4 = 11 then divide by 5 = 2.2). Generally, the lower the number is, the easier it’s going to be to transform successfully into a social business. From our experience, any number lower than 3 (out of a total 5) is a good candidate to become a social business.
