ABSTRACT
Why, in 2012, seventy years after Rosie the Riveter emerged as a symbol of women’s power and value in the workplace, is a major American business magazine confi rming that mothers can indeed be CEOs? Shouldn’t we already know that? We should, but we’re not all convinced. And part of the problem is the common sentiment, reinforced by our president, that being a mother is the hardest job. That is not true.
