ABSTRACT
Why do some messages connect with an audience and others fail? Can it be as simple as this? “I like what I hear” or “It is as if the message was meant for me.” The reason for this resonance is that the message connects with a hidden agenda of the community. Igniting your following through the power of the hidden agenda is best when you can develop a definition that stands as a universally held understanding of who your followers are and what is dear to them. More importantly, it crystallizes for you the hidden agenda that you must connect with in everything you say and do.
