ABSTRACT
One of my all-time favorite examples of credo can be found embedded in the culture and literally in the halls of Johnson & Johnson, where a portion of the company’s belief statement is etched in a slab of stone in their New Brunswick, New Jersey, headquarters:
We believe our first responsibility is to the doctors, nurses and patients, to mothers and fathers and all others who use our products and services. In meeting their needs everything we do must be of high quality.
