ABSTRACT
Storytelling has a unique ability to address the hidden agenda. It does so because great storytelling rivets and inspires your following for several very important reasons:
Storytelling is genuine and authentic. Telling a story, just like our forebears did while sitting around a campfire, renders us completely and totally human. An endearing story is one in which, as I was once told, you “step out from behind the suit” and make an authentic connection with another human being. The reason that storytelling is so powerful is that this time-honored practice is understood as a means of connecting emotionally. This is its power.
