ABSTRACT
Consider for a moment that much of what we’ve learned about how the world works has been built on what we’ve viewed as an immutable truth: that generations represent distinct and separate groups of people with a common set of beliefs, experiences, and values about the way the world works. As each cohort passes through life they become further entrenched in their generational beliefs, stiŸing innovation and disruption and protecting the wealth of ideas, power, and inŸuence they have built through their eorts.
