ABSTRACT
About a year ago, I Googled myself (a phrase that still sounds slightly o- color to me, no matter how often I hear it), and I found something quite scandalous. Right at the top of the search results page was a story about a twenty-two-year-old woman from Iowa named Martha Heller who had engaged in a fairly bizarre entrepreneurial pursuit. (That’s all common decency will allow me to publish here. Go use your research skills to figure out the rest of the story yourself.) So here I am, publishing consistently for more than twelve years, and I am upstaged but one wacky woman doing one wacky thing. So, I hired a search engine optimization consultant who fixed that particular situation.
