ABSTRACT
Chapter 3 made a brief reference to a dierent kind of busi-ness, one where the “atmosphere is electric.” If you’ve ever felt the tingle of being in one, you know what I’m talking about and you’ve been astounded. ese are businesses that vibrate with enthusiasm and positive impatience. e people who work there have bright eyes and wide smiles. ey talk in machine-gun bursts that sound like secret code to outsiders and they walk fast with hands in a urry. It can be disorienting to a visitor, who doesn’t know how to get into the ow. As a visitor you stick out. But it looks so absorbing and inviting.
