ABSTRACT
This introduction provides an overview of the key concepts discussed in the subsequent chapters of this book. The book focuses on the most important areas for communicators who want to learn and excel with their modern communication skills. It discusses the absolute essentials or communication survival skills. The essentials mold the communicator to handle a number of situations and to be a savvier and seasoned professional, no matter how many years of experience they have. The foundation of any business is built on solid relationships and trust. The book also focuses on building relationships that have the potential to develop and grow over time. The book presents the questions and answers for modern communicators who know it is time to change the art of storytelling. It offers advice focused on the importance of building and owning a good professional brand.
