ABSTRACT
Amid pressing deadlines, ceaseless public chatter and perpetual news cycles the idea that public relations (PR) has any useful connection with individual consciousness looks obscure at best, irrelevant at worse. Organizations then as now saw the value of influencing the individual's interior life by consistently communicating collective interpretations of myth and fact, on behalf of an organization's needs as defined by its leadership. A communicating authority balances the individual's interior experience with exterior experience. The search for scientifically verifiable information is moreover hampered by 'the use of introspective techniques that may be less experimentally tractable' when studying 'intrinsic' features of the brain. Memory is itself a medium for messages and perceptions. Yet not everyone has revered reason. In the late eighteenth and nineteenth century, the Romantic Movement was a reaction to the Age of Reason which had led to the Enlightenment, which led to the horrors of Revolution, war, anarchy and the squalor of industrialism.
