ABSTRACT
Public relation (PR) expands individuality by influencing the way information and views are collected, interpreted, communicated and remembered. The effort is unremitting and affects the mind's biology, not only the society it encounters. Expansion occurs because PR is a persuasive agent. It encourages mental plasticity and complex thoughts and actions, expanding our power to act in more varied ways. Individual enhancement requires 'neural and cultural plasticity', an organic mind-brain explanation for the individual's response to exterior experience, and the need to publicly express that response. Individual reactions to PR-inspired enhancement might in future be understood by the biochemistry of two factors: biased attention and variable cultural values. PR's historical impact on individual enhancement has not attracted much attention as a general question, but its impact is clear in history as well as neurology. If individuality's communication importance was known before classical Greece, after it there were long interruptions to individuality's progress.
