ABSTRACT
Public relation (PR) has been adjusting itself to science and technology for many years, not always with enthusiasm. An array of qualities are needed to make conscious, choosing, assenting machine-brains a PR target for dialogue or persuasion instead of commands. A PR-ready machine perhaps has a need for connection with organizations; possesses the vital counterweight of individual autonomy that prevents an organization from effortlessly harnessing it for a purpose; is endowed with curiosity; with a fundamental but unrealizable desire for truth. Meanwhile, to be acceptable to PR the choices a conscious machine makes may be influenced by all or some of those characteristics of human consciousness useful to PR that were just described. If the individual's purported spiritual or emotional qualities can also be built in to artificial consciousness, so much the better. Adjusting persuasion, dialogue or content to levels of machine consciousness, however they are classified, acknowledges new hierarchies whether the PR practitioner is another machine or not.
