ABSTRACT
This chapter discusses how to succeed in selling the war, how to convince people of the need for enlistment, and how to explain to the public against whom and why it was necessary to fight. Propaganda found answers to these questions using persuasive arguments and incentives which the authors have discovered to be still relevant today. The authors have mentioned several times that one of the basic objectives of the posters was to show the public examples of correct behaviour as solutions to specific problems. The principle of social proof was used to direct the actions of the public by means of illustrations of what their ancestors did. To make recalling the past more personal and engaging, the propagandists attempted to eliminate every delay in enlistment by making the spirit which animated Americans during the War of Independence relevant once more and by inducing the public to rethink how much their forefathers had done spontaneously for the homeland.
