ABSTRACT
Chapter 1 explores the foundations of public relations theory, presents the concept of evolutionary theory as the metatheory for public relations, introduces the concept of the “Golden Handcuffs” as an explanation for the ways in which public relations and communications executives deal with wrongdoing in their corporations, and argues that, based on research presented later in the book, the concept of the “Golden Handcuffs” should be elevated to the theory of the Golden Handcuffs.
