ABSTRACT
There has long been a place for mercenaries in warfare and social media warfare is no different than other types of warfare when it comes to the use of mercenaries. Social media warfare mercenaries and activists are a blend of techies, writers, and activists who can be employed or otherwise motivated to support or oppose a cause or an organization. This chapter examines the types of social media warfare mercenaries, how to hire them, and how to use their talents in social media warfare. Mercenaries are a necessity for mounting any substantial social media warfare campaign. The social media warfare mercenary can be employed by any type of organization or individual that needs to be involved in social media. This includes governments, military organizations, corporations, special interest groups, political campaigns, celebrities, and law enforcement agencies. Social media warfare mercenary services can be engaged through agencies/consulting firms just as advertising services are contracted or firms are placed on a retainer.
