ABSTRACT

Much has changed since Lord Henry persuaded Dorian Gray that youth is the only thing worth having. Nevertheless, the prospect of extended or perpetual youth remains an attractive proposition to many of us. Examples of our preference for youth are so obvious, abundant and diverse that we do not need to linger on this point. To cite but one, here is an unsolicited inducement that arrived in my mailbox the other day:

SHOCKING NEWS FOR MEN ONLY!

New research uncovers the startling truth about those ageless …

MEN WHO NEVER SEEM TO GROW OLD

Pushing 40, but in the best shape of his life!

(Photo of muscular weight-lifter)

52 years old, but looks and feels 32!

(Photo of smiling man tossing a ball to attractive woman)

THEIR ASTOUNDING HEALTH SECRETS ARE SO SIMPLE,

YET SO EFFECTIVE THEY WILL WORK FOR ANY MAN!

10 years from now, your buddies will be balding, straining bathroom scales, losing interest in sex and bonding with bifocals—BUT NOT YOU! You are going to STOP AGING TODAY—because you looked inside this envelope!