ABSTRACT
In today’s global economic downturn, identifying a company’s strengths and weak-
nesses for better aligning resources and strategies is becoming more important than
ever. Organizations that look at corporate citizenship as a critical part of business
for providing new market opportunities, reducing risk, or improving reputation, are
making greater efforts to assess their strengths and weaknesses to better prioritize
resources and actions. Having the appropriate tools with which to do so is vital. This
chapter discusses the challenges of corporate citizenship management and outlines
key findings and lessons learned from piloting a new assessment tool for companies.
It presents two examples of how companies have used the tool to advance their
corporate citizenship efforts. Finally, it summarizes key findings about “gaps” and
“strengths” in corporate citizenship management today and provides recommen-
dations for further research.
