ABSTRACT
This introduction presents an overview of the key concepts discussed in the subsequent chapters of this book. The book provides a strategic approach based on the assumption that research funding can represent mutual long-term benefit to both partners. It examines the question about why research funding is important. The book focuses on working with the corporate sector, reflecting an increasing trend for academic researchers to work with private enterprise. It provides ideas and advice from successful researchers about how to create the right tone and achieve the final touch of finesse that may make the difference between their submission and a hundred others. The researcher is one of the most important people in society. Researchers influence decisions and influence lives. Winning research funding consistently depends on concepts like value and partnership. These concepts turn a one-off experience into a long-term, mutually satisfying relationship where both partners benefit equally. The benefits extend far beyond money to prestige, knowledge and influence.
