ABSTRACT

Since human factors in general, and risk attitudes in particular, have such a significant

influence over the risk management process at both individual and group levels, as

discussed in Chapter 2, they clearly require proactive management if the risk process is

to be optimally effective. However, the first step to being able to manage something is

to understand it. This chapter therefore addresses the general topic of risk attitudes,

with particular influences over risk attitudes being covered in the following chapters.