Introduction

Making decisions is a critical part of every executive’s job, just as it is in our everyday lives. However we know so little about the often subliminal processes that shape the decisions we make, in particular the more critical ones. Seeking to unravel and lay bare the often unchallenged myths and distortions that impact our reasoning ability, this book is intended to raise our awareness and understanding of the many traps we can quite easily fall into. It plumbs the depths of the secret life of decisions.