ABSTRACT
Abstract: Heritage cities attract many visitors, generating benefits and costs. When the costs exceed the benefits, tourism development is no longer sustainable, and interventions become necessary. In order to develop guidelines to help heritage cities manage their tourism more adequately, the tourism market and policy of seven art cities were analyzed: Aix-en-Provence, Amsterdam, Bruges, Florence, Oxford, Salzburg and Venice. It was shown that tourism is menacing not only the vitality of their local economies, but also the^integrity of their heritage and the quality of life of their residents. Measures to control and guide visitor flows are urgently needed. In reality, tourism management in the nerjtage cities does not go much further than promotion. Keywords: heritage cities, sustainable'tourism, management. Resume: Le tourisme aux villes du patrimoine europeen. Les villes patrimoniales attirent beaucoup de visiteurs, ce qui produit des couts et des be"nefices. Quand les couts depassent les be*ne*fices, le tourisme n'est plus soutenable, et il faut intervenir. Afin de deVelopper des lignes directrices pour aider les villes a mieux g6rer leur tourisme, on a analyse le marche* et la politique touristique de sept villes d'art: Aix-en-Provence, Amsterdam, Bruges, Florence, Oxford, Salzbourg et Venise. On montre que le tourisme menace la vitality des economies locales, Pinte'gritS du patrimoine et la qualite de vie des habitants. II faut des mesures pour r6gler et guider les flux de visiteurs, mais la gestion actuelle du tourisme ne va pas beaucoup plus loin que la promotion. Mots-cles: villes patrimoniales, tourisme soutenable, gestion.
