ABSTRACT
There is no doubt that we can all be creative or, at least, more creative than we are used to being. There are a whole host of different approaches which can be taken in order to boost creativity, but perhaps the most important attribute is to be open to new ideas. So creative thinking is about fostering openness and we can start to develop creative perception by engaging in activities which have been shown to promote playfulness, humour and surprise. One of the keys to creativity is the ability to loosen up our thinking and our framework of accepted behaviour. Creativity does not have to be an activity solely reserved for artists, but it is our creative nature that tends to get stifled at work. The challenge therefore is to find ways to unlock creative potential in whatever form that might take. People who are working with creativity need to feel free to do things differently and to take risks.
