ABSTRACT
Peter Drucker’s famous quote is still ringing in our ears: ‘If you can’t measure it, you can’t manage it.’ Yet intranets have traditionally suffered from a lack of measurement: even where appropriate tools are in place, metrics are gathered and analysed inconsistently, and do not always help form the basis for decisions. Chris Tubb, in DWG’s gamechanging research on intranet metrics and measurement,1 did not pull his punches:
It seems that a decade-and-a-half after the widespread adoption of web technologies for use internally within organizations, many intranet teams are driving cars with fogged windscreens, no speedometers and no petrol gauges. Almost more alarmingly, when they do have these essential items, they often drive recklessly and with no regard to them.
