ABSTRACT
It is one thing to have a strategy and another to argue it in terms at once succinct and plausible. A banker or investor will expect you to explain how you intend to create – and maintain – the conditions in which the factors of production, that is, people, processes and equipment, can be put to work with maximum efficiency. But the raters’ interest goes beyond mere description. They will want to know by which mechanisms you will be able to control the productivity and, thereby, the cash generating ability of your operation.
