ABSTRACT
Lenders or investors have two overriding concerns: the ability of your business to yield an adequate return and the possibility of its failure which, technically, is a shortage of liquid funds. They will want to know how financial inputs and outputs in your company interact to produce the projected yields. But, since it takes liquidity to produce yields, they will be equally interested to see how you propose to sustain it at a sufficient level. Your plan will need to address both these concerns.
