ABSTRACT
This chapter attempts to apply some of the more general questions raised in this book to a specific place and time, namely the North Atlantic island of Newfoundland since its officially recorded discovery by Europeans in 1497. As many have noted, senses of place are constructed from various elements combined into place identities at various times for various purposes. This chapter attempts to describe these elements in their varying constructions and, in particular, the interactions between different imagined Newfoundlands. The assertion that place identities are ascribed prompts the immediate questions, 'who did this, when and why?' This matters in particular because a place image created and promoted for one purpose may interact with quite different images intended for different purposes and different markets. Specifically place images deliberately created for external consumption may become internalised, while external markets may adopt those intended for local consumption.
