ABSTRACT
Professor Sara Dolnicar (pronounced dol-ni-char) has arguably navigated the jungle of academia very quickly and very successfully. Born in Slovenia, Sara grew up in Austria and moved to Australia in 2002. She is currently a Professor of Marketing in the School of Marketing and the Associate Dean (Research) of the Faculty of Commerce at the University of Wollongong. After receiving her PhD in 1996, Sara has been involved in extensive industrial, commercial and professional activity in both Europe and Australia. Her rapid rise to professorship is notable, as she was promoted from being an assistant professor (equivalent to lecturer/senior lecturer in Australasia) in 1994 to full professor in 2006. What might also be considered remarkable about Sara is that at the time of writing she is still in her 30s.
