ABSTRACT
The ultimate purpose of creativity is to change ideas or create new ones. These two processes are often mixed up together but they can be separated as: escape from old ideas and generation of new ideas. Creativity is escaping from old habits of thinking, responding to the stimulus of a problem in a novel way, formulating new combinations of ideas or fresh perspectives for viewing the problem. Any approach to creativity needs to confront and escape mindset-structures by overcoming the interlocking and mutually supporting obstacles of: the past, stress, coyote problem-solving, and comfort. People know that they are working creatively when they deliberately use a process to overcome the obstacles to creativity. Creativity is based on two words: strange and familiar. By using an analytical routine or problem-solving process to construct, deconstruct and redefine the problem, people can introduce a familiar logic to make the problem ‘strange’ and more open to analysis and manipulation.
