ABSTRACT
Change has forced organizations to look at how they communicate and improve. Today’s world has very different rules for communication and, to succeed, organizations have had to learn them.
The following chapter continues the theme of communicating change but focuses on using communication to achieve the intended benefits of projects and initiatives. It looks at the specifics of communicating initiatives, campaigns and projects, with some rules, hints and tips for doing it better. It presents key steps for using communication to produce better results:
dealing with the pitfalls of project communication;
coordinating project team members, and linking them with other communicators;
linking different communicators together to form an internal marketing approach to project communication;
developing a communication plan.
