ABSTRACT

Unrecognized stakeholders Figure 5.1 on p82, shows the key groups of stakeholders in IPs. There are more of them than is usually recognized. Lack of recognition, and poor communication among the internal stakeholders, and between them and external specialists and suppliers of services, can and does lead to lack of attention to either the original brief or to what the users need, and so to wasted investment. And presenting people with inappropriate, inaccurate or unusable information products in turn creates risks and missed opportunities for the organization which does it (see Chapter 4 for examples).