ABSTRACT
The focus here is research reported in a recent book – Information Orientation (Marchand et al 2002). The authors started with the research question: ‘Is there a comprehensive measure of effective information use that predicts business performance?’ They concluded, after studying the thinking of a large international sample of over 1000 top-level managers on these topics, that they had, for the first time, established the nature of the relationship between information use and business performance, and that they had been able to create a comprehensive measure. In doing so, they have taken a large step towards resolving the intractable problem of finding an acceptable measure of the value that using knowledge and information creates for organizations.
