ABSTRACT
The term ‘press kit’ (or press pack) defines all material that is made available to the journalists at the press conference.
Often the documents are not collated, but the individual items are handed out separately, or they are made available in separate piles. Since there is a high likelihood that some journalists may overlook some important documents, distribution via ‘self-service’ is definitely not recommended. Also, handing out documents separately should be avoided.
