ABSTRACT

Here are some interesting principles and good ideas that I’ve come across.

Always look closely It is often said that owners and their dogs eventually

start to look alike.

People who spend time together often start to share similar views and reactions to situations. In selling this is called ‘going native’ and that’s why many sales organisations will rotate their sales teams after a couple of years because the seller starts to get too close to the

customer and loses their objective focus.