ABSTRACT
The first stage in designing and implementing a world-class survey process—that is pooling intellectual and political resources—is centred on two subprocesses. These are identifying the primary objectives and integrating framework of the survey effort and building the alliances, support, commitment, and energy among people in the organization needed to support the successful attainment of these objectives. Next stage of the survey process is the development of the content itself. The W. Warner Burke-G. H. Litwin model of organizational change and performance provides a good example of how such interdependencies operate. This chapter explores how to set clear and strategic objectives for the survey, how to involve organizational members in the process and thereby generate support and commitment, and how to work through apathy and negative attitudes and prepare the organization for the survey rollout. Two of the most important components of an effective organizational survey effort are involvement in and commitment to the process.
