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      Chapter

      Advertising and the Impact of the First and Second Principles
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      Chapter

      Advertising and the Impact of the First and Second Principles

      DOI link for Advertising and the Impact of the First and Second Principles

      Advertising and the Impact of the First and Second Principles book

      Advertising and the Impact of the First and Second Principles

      DOI link for Advertising and the Impact of the First and Second Principles

      Advertising and the Impact of the First and Second Principles book

      ByMandy Webster
      BookData Protection in the Financial Services Industry

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      Edition 1st Edition
      First Published 2006
      Imprint Routledge
      Pages 14
      eBook ISBN 9781315258508
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      ABSTRACT

      This chapter considers the data protection issues that arise when non-targeted

      promotions are undertaken. ‘Non-targeted’ in this context, is taken to mean a

      promotion that does not involve the use of personal information. Nevertheless, any

      promotion offers an opportunity to start to communicate the organisation’s policy on

      data protection. Initially the appropriate message may simply be an indication that the

      organisation takes seriously issues of confidentiality and security. In addition, data

      protection statements can include important information required by data protection

      law, such as the name of the party that controls the use of personal data. In most cases

      this will be the advertiser, but not necessarily. The status of the organisation can affect

      whether or not it is the ‘controller’ of personal information. Three roles have been

      identified as relevant: product provider, intermediary and affinity advertiser. The data

      protection implications for each when inviting prospective customers to contact them

      for further product information are considered below.

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