ABSTRACT
In commenting on brainstorming, two different values can be used — the volume of ideas produced, and the usefulness of the session in generating solutions to the problem. Volume is only a rough measure, for the objective must be to find solutions to the problem. It does, however, indicate the well of ideas which exist and which could be tapped with considerable benefit to the organisation. While there was some triplication of ideas in the groups, over 100 were selected as worthy of additional scrutiny and evaluation. These examples demonstrate the usefulness of brainstorming as a technique for generating ideas. The ideas were typed and given a preliminary evaluation during the meeting, followed by a deeper evaluation over the ensuing months. A company used brainstorming to check on the design team's proposals for a new piece of electronic equipment. After the usual introduction on the barriers to creative thinking, and on brainstorming, a factory problem was brainstormed.
