ABSTRACT
In the previous chapter, we opened your mind to the range of people and the effects of communication. In subsequent chapters we will cover what the message in the strategy is and how to get it across. In this chapter, however, we will look at whom you might wish to communicate with, why you are communicating with them and what sort of response you are looking for. By the end of this chapter, you should have a clear view and feel for:
To which people do you need to communicate the strategy?
