ABSTRACT
The main objective of coaching and mentoring is to improve staff performance. That generates several subsidiary aims:
To increase enthusiasm and commitment.
To improve productivity and loyalty.
To encourage flexibility and persistence.
To create responsive crisis management and conscientious crisis prevention.
To facilitate team work and mutual support.
To engender creativity, open communication and co-operation.
To achieve managed risk taking and perpetual self-regeneration.
To have staff ownership of problems and responsibility for solutions.
To allow adaptability and responsiveness to change.
To inspire vision and purpose.
To increase confidence, happiness and self-esteem in staff.
To help performers overcome internal and external barriers to performance.
To facilitate staff self-motivation.
