ABSTRACT

This conclusion presents some closing thoughts on the key concepts discussed in the preceding chapters of this book. The book describes various levels of crisis management issues. Although the book focuses on one market segment visiting only one destination, namely, the Holy Land, security situations affecting tourism destinations are no longer a sporadic spatially confined events. The book argues that an integrated crisis-management approach is imperative to reduce the economic, social and marketing impacts in the wake of a security-oriented tourism crisis. It also argues that crisis-management policies must be based on a proactive rather than reactive approach. The book shows that in order to formulate a practical management solution to tourism crisis the determinants of the crisis and the characteristics of the impacts on the tourism industry must be monitored and dynamically analyzed. It focuses on the need to assume that the impact of security situations on given tourist destinations is not monolithic but rather differentiated along various market segments.