ABSTRACT
This chapter aims to simplify and clarify the key aspects and elements of a significant organization. It discusses students' artistic skills and enable them to express their thoughts and feelings non-verbally. The chapter describes enfranchise those participants who might find whole-group debate difficult. It highlights the nature and role of marketing. The students in the group are paired up and given felt-tip pens, paper and Blu-tack. They are asked to exchange thoughts and ideas, and then to create an image, symbol or logo to represent the organization or movement under consideration. Students are given the opportunity to discuss the nature and charactenstics of the organization both in pairs and in the whole group. The World Bank goes on a publicity offensive; it needs to improve its image across the globe.
