ABSTRACT
A stakeholder is a person, or a group of people, who share a viewpoint and could justifiably receive the same kind of message. The finer the analysis, the closer you get to the individuals.
The ‘stakeholder management plan’ is in fact called the ‘project communication plan’. Communication is said to be 90 per cent of project management: this includes everyday coffee and corridor encounters as well as meetings and formal reporting. Bumping into the boss in the elevator is just as much an opportunity for communication as the monthly project status report. However, once again, the motto is ‘Be prepared’. If everyone just improvised, each team member would probably end up saying different things, and the project would fail the ‘elevator test’.
