ABSTRACT
Designers and engineers often have difficulties communicating between each other’s perspectives. There are natural and healthy conflicts between different perspectives when designing and building a car. The engineers seek levels of performance that require an aerodynamic body profile with the car leaning forward. This can be measured and tested. For example, a lead designer’s desire for a car that pleased the eye led them to request a profile that is parallel to the road. In another example, a designer at a luxury car company used the image of a model on the cover of a fashion magazine to illustrate a point. They coloured in black one of the girl’s teeth, ‘That’s what you are doing to the face of the car, if you fail to change the radiator grill.’
