ABSTRACT
Writing well involves more than merely putting one word after another. Good writ ing has structure and balance that make it easy to read and understand. This chapter covers a few of the basic techniques for creating more balanced and therefore more readable prose. As with the other devices in the book, these can be learned and appreci ated best if you read the examples aloud to get a feel for the effect. When you work on the exercises, read your own sentences aloud and listen to them carefully. Writing is au ral (there is sound in silent reading) as well as visual.