ABSTRACT

This chapter argues that while the spectacle of the commodity was crucial in commodity fetishism and concealment of the labor, people also need to interrogate what they call "the spectacle of labor". Furthermore, the spectacle of labor concealed the industrialization of the carpet industry along with the expansion of small- and medium-sized family-owned workshops by constructing them as primitive and unchanging. If the spectacle of commodity conceals labor, the spectacle of labor excessively exposes the labor as feminized and tribal, constructing it as unskilled labor. Cecil Edwards, a well-known Persian carpet connoisseur, denies tribal women even the ability to think. The display of the spectacle of labor undermined the possibility and potential for women workers and networks of solidarity and support to organize to improve their situation. Also, the spectacle of labor complements the spectacle of commodities in both concealing and revealing the mediatic technologies of oppression and exploitation.