ABSTRACT
MOST young copywriters consider an adver-tising agency a sort of college for learning advertising. When you get to be a copywriter in one of them you feel that you have taken your Ph.D. degree. Of course you seldom get a chance to do this deliberately-you ·accomplish it if you can, if accident pushes an opening before you. A copywriter in an agency has to write advertising for all kinds of products. The training is good. It is to the advertising writer what the clinic is to a physician.
