ABSTRACT
I HAD been with the Frank Presbrey Company about two days when one of the vice-presidents called me in and said, "You know the Heinz Company advertising, don't you?"
Of course. W.ho doesn't? I thought of the nice, gleaming bottles of preserves and picklesthe fifty-seven varieties-the homely Heinz mustard pot-the lofty Heinz plum pudding.
